Digital Audio Strategy for the Publisher

C-Suite audio strategy for publishers,
media and corporations

 
 

PUBLISHER DIGITAL
AUDIO STRATEGY

  • Podcasting – Streaming On Demand Audio

  • Podcast Network Design Branding – Hosting

  • Uniform Content Management System

  • Custom Streaming Radio for News/Sports/Business

  • Audio Monetization Strategies for Publishers

  • Tools for audio news gathering

  • Custom program development

  • Production support including podcast music library

  • Program element production – intro/outros

  • Training programs for Editors/Publishers/Digital Staff

  • Audio Equipment setup, training, implementation

 

AUDIO SALES STRATEGY
FOR THE PUBLISHER

  • Creation of audio ad positions for packaging

  • Packaging strategy with digital display/broadcast/print

  • Ad trafficking across podcasting and streaming

  • Programmatic sales strategy Supply Side Console

  • Demand Side (DSP) sales tools for audio

  • Custom metrics reporting for clients

  • Sales consultant team available for training/support

  • Dynamic Ad Insertion (DIA)

  • Campaign Trafficking, Delivery and Reporting

  • Promotional ad packaging, events, contesting