
Digital Audio Strategy for the Publisher
C-Suite audio strategy for publishers,
media and corporations
PUBLISHER DIGITAL
AUDIO STRATEGY
Podcasting – Streaming On Demand Audio
Podcast Network Design Branding – Hosting
Uniform Content Management System
Custom Streaming Radio for News/Sports/Business
Audio Monetization Strategies for Publishers
Tools for audio news gathering
Custom program development
Production support including podcast music library
Program element production – intro/outros
Training programs for Editors/Publishers/Digital Staff
Audio Equipment setup, training, implementation
AUDIO SALES STRATEGY
FOR THE PUBLISHER
Creation of audio ad positions for packaging
Packaging strategy with digital display/broadcast/print
Ad trafficking across podcasting and streaming
Programmatic sales strategy Supply Side Console
Demand Side (DSP) sales tools for audio
Custom metrics reporting for clients
Sales consultant team available for training/support
Dynamic Ad Insertion (DIA)
Campaign Trafficking, Delivery and Reporting
Promotional ad packaging, events, contesting